How I connect website delivery, team development, and ongoing support.
As the website function grew, delivery depended on more than individual design skill. The team needed consistent ways to organise work, support one another, and maintain quality across a high volume of projects.
I was promoted from Website Designer to Team Lead, then to Website Manager, helping build the team and shape the processes behind website fulfilment. My focus was connecting people, workflow, and quality so delivery could scale.
The team grew from 2 to 18 people and delivered 1,000+ websites annually. The website operation I helped lead generated approximately CAD $4M in revenue across two years, connecting stronger delivery capacity with business growth.
Website delivery involves a stream of builds, updates, and support requests. Improving turnaround meant looking at how work moved through the team, as well as the quality of the final website.
I worked on delivery workflows and the way web support requests were categorised. Defining request types and processing expectations helped the team approach live-project requests more consistently.
Website turnaround dropped from 14 days to 4 days, a 71.4% reduction and 10 days faster per project. Leadership feedback also recognised the lasting value of the processes I helped establish for website delivery and support.
Written from my published role history, outcomes, and client feedback.
Approximate revenue generated by the website operation I helped lead at Vendasta. Team capacity, consistent delivery, and quality all contributed to that scale.
Turnaround dropped from 14 days to 4: a verified 71.4% reduction, alongside growing the website team from 2 to 18.
Delivered under my leadership, with consistent quality checks and launch readiness across the team.
A closer look at selected projects across local services, home elevators, and healthcare. Design, delivery, and the support that comes after launch.
A local handyman business needed a website and a dependable partner to support it as the business developed. The work extended beyond the initial design and launch.
I handled the website from design through WordPress launch, followed by ongoing support and SEO services. I continued that relationship remotely after moving to Ontario.
The client's recommendation highlights responsive support, practical problem-solving, and a website that became a useful marketing tool. The value was a continuing relationship and dependable website ownership.
A website design project for a home elevator brand, included in my selected portfolio.
Website design and the presentation of a specialist product offering.
Clear product information, a readable page hierarchy, and a consistent brand experience across screen sizes.
A website project for a dental care provider, bringing healthcare information into a visitor-friendly web experience.
Website design with an emphasis on presenting services clearly.
Approachable layouts, readable service information, and a clear route through the practice's website.
A website project for a community dental practice, featured in my original portfolio.
Designing a web presence around the practice and its services.
Simple navigation, responsive layouts, and practice information that is easy to scan.
Seven working demos with fictional brands: WordPress plugins, a child theme and AI automations. Each opens with a live demo, the full source, the problem it solves and what the same job costs with an off-the-shelf tool.
Fictional brands, modelled on problems I have handled on client websites; client names stay confidential. “Saved” figures are estimates from public USD list prices, November 2026.
A redesign case study for a big public website, a client business portal, a mobile app and an online store. Each one opens with the thinking behind it and the full set of screens.
The toronto.ca concept is unsolicited and not affiliated with the City of Toronto. Tandem and Rove Supply Co. are fictional brands with sample data. The portal is a working demo I designed for a client, shown with sample data.
For building websites, understanding performance, organising delivery, and keeping support moving. Items outlined in red were added through the builds above.
WordPress
Shopify
BigCommerce
Ecwid
Wix
Webflow
Divi
Elementor
WPBakery
HTML5
CSS3
JavaScript
PHPSCSSWordPress REST APIWP-CLI
Jira
Zendesk
Slack
Notion
Basecamp
Google Analytics
Search Console
SemrushSchema.org / JSON-LD
Zapier
Claude API
CodexNetlify FunctionsI connect daily website requests to the bigger picture: what matters, who owns it, and what needs to happen next. Each step has a leadership side and a hands-on side.
Clarify requests, establish priorities, and turn business needs into work a web team can act on. Keep scope, ownership, and expectations visible.
Request types, priorities and owners agreed before work starts.
Intake forms that capture the right details, and triage that runs the DNS and SSL checks first.
Stay close to the build: content, responsive layouts, functionality, and launch readiness. Help the team resolve issues and deliver consistently.
Shared QA checklists and launch-readiness reviews for the whole team.
Child themes and hooks instead of edited core files, plus accessibility and structured data checks before launch.
Manage updates, troubleshoot problems, and improve the process behind repeat requests. A successful launch is the start of ongoing website ownership.
Support queues sorted by impact, with clear notes and follow-through.
Automations for the repeat work: alt text, lead routing and ticket triage.
Recommendations from two directors, an HR manager, a content lead, a client and an operations manager. Their key words are highlighted.
Without hesitation, I would recommend Shafi to lead any web team.
What stood out most was Shafi’s proactive approach: he anticipated issues and implemented smart solutions ahead of time. He collaborated seamlessly across teams, translating requirements into clear, user-friendly web experiences.
His positive attitude not only made the work environment enjoyable but also inspired his colleagues to give their best.
He’s patient in helping others and has in-depth knowledge of performance and revenue metrics.
Despite the distance, his responsiveness and commitment have remained unwavering.
His ability to balance academics and work was commendable.
I understand the build. I organise the delivery. I help the team succeed.
I'm Shafi, a website manager, designer, editor, and WordPress developer based in Toronto. My background spans WordPress development and editing, SEO, fulfilment, team leadership, and technical support. I'm comfortable discussing the details with a developer and the priorities with a stakeholder.
I've helped scale a web team from 2 to 18 people and managed the delivery of more than 1,000 websites a year. I bring that operational perspective to everyday work: clearer requests, thoughtful QA, reliable support, better handoffs, and automations for the work that repeats.
My full story on LinkedIn ↗Shafi.
Coordinating responsive website builds, content updates, quality checks, and launch readiness, backed by hands-on WordPress experience.
WordPress updates, plugin conflicts, caching, responsive issues, and hosting, DNS, or SSL triage, with clear notes and follow-through.
Work allocation, delivery processes, team guidance, and quality assurance that help people produce consistent work at scale.
Custom plugins and child themes using hooks and filters, REST API work, SCSS and JavaScript front ends, and AI automations, built with AI coding tools and tested before launch.
Content and design updates, on-page and technical SEO, structured data, analytics, and performance coordination that keep the website aligned with business priorities.
Atlassian Agile Project Management
Digital Marketing · SEO Foundations
Let's talk about website operations, a delivery challenge, a WordPress build, or a role where hands-on web experience and team leadership can make a difference.
What I listen to while I design, build, troubleshoot, and keep website work moving.
Open in Spotify ↗