Bring order
to the work.
Clarify requests, establish priorities, and turn business needs into work a web team can act on. Keep scope, ownership, and expectations visible.
INTAKE · PRIORITISATION · OWNERSHIPWEBSITE OPERATIONS / DELIVERY / TEAM LEADERSHIPLinkedIn ↗
SHAFIUDEEN · TORONTOBetter websites.
Better websites.
Stronger teams.
Smoother delivery.
I’m a Toronto-based website manager, website designer, website editor, and WordPress specialist with hands-on experience in SEO, website support, and web operations. I connect thoughtful design with dependable delivery and team leadership.
Website Designer → Team Lead → Website Manager
WEBSITE QUALITY.
OPERATIONAL CONSISTENCY.
the numbers ↗
OPERATIONAL CONSISTENCY.
1,000+websites delivered annually under my leadership
2 → 18people on a team
I helped grow
The story behindI helped grow
the numbers ↗
02 / OPERATIONS CASE STUDIESThe work behind
The work behind
the outcomes.
How I connect website delivery, team development, and ongoing support.
01VENDASTA / WEBSITE FULFILMENTFrom website designer to leading delivery.
2 → 18+
THE CONTEXT
As the website function grew, delivery depended on more than individual design skill. The team needed consistent ways to organise work, support one another, and maintain quality across a high volume of projects.
MY CONTRIBUTION
I was promoted from Website Designer to Team Lead, then to Website Manager, helping build the team and shape the processes behind website fulfilment. My focus was connecting people, workflow, and quality so delivery could scale.
THE RESULT
The team grew from 2 to 18 people and delivered 1,000+ websites annually. The website operation I helped lead generated approximately CAD $4M in revenue across two years, connecting stronger delivery capacity with business growth.
02VENDASTA / DELIVERY OPERATIONSMaking website delivery more efficient.
10 days+
THE CONTEXT
Website delivery involves a stream of builds, updates, and support requests. Improving turnaround meant looking at how work moved through the team, as well as the quality of the final website.
MY CONTRIBUTION
I worked on delivery workflows and the way web support requests were categorised. Defining request types and processing expectations helped the team approach live-project requests more consistently.
THE RESULT
Website turnaround dropped from 14 days to 4 days—a 71.4% reduction and 10 days faster per project. Leadership feedback also recognised the lasting value of the processes I helped establish for website delivery and support.
Written from my published role history, outcomes, and client feedback.
03 / PROJECT CASE STUDIESReal businesses.
Real businesses.
Hands-on website work.
A closer look at selected projects across local services, home elevators, and healthcare. Design, delivery, and the support that comes after launch.
01ALL THE FIXINGS / ONGOING WEBSITE SUPPORTStaying involved after launch.
Build → support+
THE CONTEXT
A local handyman business needed a website and a dependable partner to support it as the business developed. The work extended beyond the initial design and launch.
MY CONTRIBUTION
I handled the website from design through WordPress launch, followed by ongoing support and SEO services. I continued that relationship remotely after moving to Ontario.
THE RESULT
The client’s recommendation highlights responsive support, practical problem-solving, and a website that became a useful marketing tool. The value was a continuing relationship and dependable website ownership.
02NIBAV HOME LIFTS / HOME ELEVATORSMaking a specialist product easier to explore.
Website design+
THE PROJECT
A website design project for a home elevator brand, included in my selected portfolio.
MY FOCUS
Website design and the presentation of a specialist product offering.
DESIGN PRIORITIES
Clear product information, a readable page hierarchy, and a consistent brand experience across screen sizes.
03SMILE DENTAL GROUP / HEALTHCAREA clear digital front door for dental care.
Website design+
THE PROJECT
A website project for a dental care provider, bringing healthcare information into a visitor-friendly web experience.
MY FOCUS
Website design with an emphasis on presenting services clearly.
DESIGN PRIORITIES
Approachable layouts, readable service information, and a clear route through the practice’s website.
04COCHRANE PLAZA DENTAL / HEALTHCAREHelping patients find their way.
Website design+
THE PROJECT
A website project for a community dental practice, featured in my original portfolio.
MY FOCUS
Designing a web presence around the practice and its services.
DESIGN PRIORITIES
Simple navigation, responsive layouts, and practice information that is easy to scan.
04 / MY TECH STACKThe tools behind
The tools behind
the work.
For building websites, understanding performance, organising delivery, and keeping support moving.
WordPress
Shopify
BigCommerce
Ecwid
Wix
Webflow
Divi
Elementor
WPBakery
HTML5
CSS3
JavaScript
PHP
Jira
Zendesk
Slack
Notion
Basecamp
Google Analytics
Search Console
Semrush
Zapier
Claude API
Codex05 / MY APPROACHA clear plan.
A clear plan.
A reliable operation.
I connect daily website requests to the bigger picture: what matters, who owns it, and what needs to happen next.
Bring order
Protect quality
through delivery.
Stay close to the build: content, responsive layouts, functionality, and launch readiness. Help the team resolve issues and deliver consistently.
DELIVERY · QA · LAUNCH READINESSKeep the website
moving forward.
Manage updates, troubleshoot problems, and improve the process behind repeat requests. A successful launch is the start of ongoing website ownership.
MAINTENANCE · SUPPORT · CONTINUOUS IMPROVEMENTDELIVERY / THE BIGGER PICTUREWebsite delivery,
Website delivery,
at team scale.
At Vendasta, I progressed from designer to team lead and website manager. The role brought together team development, delivery workflows, website quality, and client support.
COMMERCIAL IMPACT / TWO YEARS~CAD $4M
Approximate revenue generated across two years by the website operation I helped lead at Vendasta. Team capacity, consistent delivery, and quality all contributed to that scale.
10 days
Faster website turnaround.
Turnaround dropped from 14 days to 4: a verified 71.4% reduction. Alongside that improvement, I helped grow the website team from 2 to 18.
1,000+
websites delivered annually under my leadership
02→18
A team grown from 2 to 18 people.PEOPLE
BeforeAfter
Without hesitation, I would recommend Shafi to lead any web team.
Mark BarreraDirector, Managed Services · Vendasta
IN THEIR WORDSGood work.
Good work.
Lasting relationships.
“His positive attitude not only made the work environment enjoyable but also inspired his colleagues to give their best.”
“He’s patient in helping others and has in-depth knowledge of performance and revenue metrics”
“Despite the distance, his responsiveness and commitment have remained unwavering.”
“His ability to balance academics and work was commendable”
“What stood out most was Shafi’s proactive approach—he anticipated issues and implemented smart solutions ahead of time. He collaborated seamlessly across teams, translating requirements into clear, user-friendly web experiences.”
06 / A LITTLE ABOUT MEHands-on experience.
Hands-on experience.
Operational perspective.
I understand the build.
I organise the delivery.
I help the team succeed.
I’m Shafi, a website manager, designer, editor, and website specialist based in Toronto. My background spans WordPress website editing, SEO, fulfilment, team leadership, and technical support. I’m comfortable discussing the details with a designer and the priorities with a stakeholder.
I’ve helped scale a web team from 2 to 18 people and managed the delivery of more than 1,000 websites a year. I bring that operational perspective to the everyday work: clearer requests, thoughtful QA, reliable support, and better handoffs.
My full story on LinkedIn ↗Shafi.Web Support Specialist
WordPress support, content updates, troubleshooting, and clear documentation for ongoing website requests.
Website Designer
From early ideas to launch and ongoing support.
Website Designer → Team Lead → Website Manager
Promoted from designer to team lead and website manager. Helped grow a 2-person team to 18, deliver 1,000+ websites annually, and support approximately CAD $4M in website revenue across two years.
Website Designer
Turning wireframes into responsive web experiences.
Operations Manager
Connecting operations, marketing, and customer support.
CERTIFIED IN
Atlassian Agile Project Management
Digital Marketing · SEO Foundations
WHAT I BRING TO THE ROOM
Website operations & quality +
Coordinating responsive website builds, content updates, quality checks, and launch readiness, backed by hands-on WordPress experience.
Website support & maintenance +
WordPress updates, plugin conflicts, caching, responsive issues, and hosting, DNS, or SSL triage, with clear notes and follow-through.
Team & project leadership +
Work allocation, delivery processes, team guidance, and quality assurance that help people produce consistent work at scale.
Website design, editing & SEO +
Content and design updates, on-page SEO, analytics, and performance coordination that keep the website aligned with business priorities.
ON THE DESK / FOCUS MODEA little rhythm.
A little rhythm.
A lot of focus.
This is what I listen to while I design, troubleshoot, and keep website work moving.
Open in Spotify ↗07 / YOUR NEXT CHAPTERA website to manage?
A website to manage?
A team to move forward?
Let’s talk about website operations, a delivery challenge, or a role where hands-on web experience and team leadership can make a difference.
STRAIGHT TO SHAFIshafi97.ca
@gmail.com ↗
@gmail.com ↗
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MY CORNER OF THE WORLD
Toronto
EST / EDT